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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest News - HERALD SUN | Darcy Ellis, Boxer and Entrepreneur - Make it stand out</image:title>
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      <image:title>Latest News - An Industry First - Gym Closes Trials - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest News - HERALD SUN | Forty years after his brutal ‘fight of the century’ with Barry Michael, Lester Ellis’ sons are making their name in boxing, but not as fighters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest News - HERALD SUN | Forty years after his brutal ‘fight of the century’ with Barry Michael, Lester Ellis’ sons are making their name in boxing, but not as fighters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest News - 40th Anniversary of the legendary world title fight between Lester Ellis and Barry Michael - Make it stand out</image:title>
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      <image:title>Latest News - From Rock Bottom to Ring Ready, Michael’s Hitfit Legend Journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest News - Fighters to Franchisee - Make it stand out</image:title>
      <image:caption>Harvey</image:caption>
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      <image:title>Latest News - Fighters to Franchisee - Make it stand out</image:title>
      <image:caption>Tennille</image:caption>
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      <image:title>Latest News - Fighters to Franchisee - Make it stand out</image:title>
      <image:caption>Robbie</image:caption>
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      <image:caption>Vanessa</image:caption>
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      <image:title>Latest News - Pound-for-Pound Champion Terence Crawford Inspires at HitFit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest News - Pound-for-Pound Champion Terence Crawford Inspires at HitFit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest News - Pound-for-Pound Champion Terence Crawford Inspires at HitFit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest News - Kerry has visited Hitfit over 1000 times - Make it stand out</image:title>
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      <image:title>Latest News - Pound for Pound Champion Terence Crawford Coming to Melbourne’s West - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest News - Pound for Pound Champion Terence Crawford Coming to Melbourne’s West - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Latest News - 7 NEWS | Power Couple Lose a Combined 170kgs - Make it stand out</image:title>
      <image:caption>Melissa and Andrew Parnis Before and After Hitfit.</image:caption>
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    <lastmod>2025-07-15</lastmod>
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    <lastmod>2025-11-02</lastmod>
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      <image:title>Our Story</image:title>
      <image:caption>Hitfit was founded with a powerful vision—to bring the transformative power of boxing to every Australian household. Established by Darcy Ellis, son of legendary five-time world boxing champion Lester Ellis, Hitfit carries forward a deep-rooted legacy of discipline, resilience, and personal growth. Inspired by his father's remarkable journey in the ring, Darcy saw firsthand how boxing could shape lives—building not just physical strength, but mental toughness, confidence, and a sense of community.</image:caption>
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      <image:title>Our Story</image:title>
      <image:caption>In May 2019, Hitfit opened its doors in Melton, Victoria, with a clear mission: to make world-class boxing-inspired fitness accessible to everyone, regardless of age or fitness level. From the very beginning, our goal has been to empower individuals to become the best versions of themselves—whether through weight loss, improved fitness, self-defense, or simply a more active lifestyle.</image:caption>
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    <lastmod>2026-03-09</lastmod>
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